BCBG Max Azria Watches

BCBG Max Azria brings a Parisian flair to the world of watches. The great design of BCBG Max Azria ladies watches will bring a sparkle to any outfit giving you a certain je ne sais quoi.

Max Azria started as a designer producing women’s clothing in Paris in the 1970's. Moving to the USA in the earlier eighties, Max Azria launched Jess, a French style boutique offering fashionable ladies clothing. Max Azria then launched his own Design house BCBGMAXAZRIA. BCBG stands for the French bon chic, bon genre meaning good style, good attitude.

Lubov Azria the wife of Max started work for the BCBGMAXAZRIA label in the nineties and created growth of the brand within the designer industry including introducing new collections such as shoes and handbags.

BCBGMAXAZRIA watches are created in conjunction with the Geneva Watch Co to bring a fashionable range of ladies watches to the international market.