Introducing Nordgreen: Scandinavian Designer Watches for Men & Women

We are very excited to announce the latest addition to our collection here at Joshua James Jewellery: Nordgreen!

This Danish brand offers a unique take on the everyday watch for men and women, incorporating Scandinavian style, sustainability & versatility. Read on to learn all about the brand’s background, minimalist design thought and a very special giving back program which you can be involved in.

About Nordgreen

The brand was founded in 2017 by two lifelong friends from Denmark: Pascar and Vasilij.

They were motivated to bring true Scandinavian design to everyone through watches that are stylish, versatile, high quality and affordable. They also wanted to develop a brand built on sustainability, drawing inspiration from Scandinavian values of generosity and social responsibility.

Since its establishment just a few years ago, Nordgreen has gone from strength to strength, rapidly expanding across Europe and developing a passionate following of watch-enthusiasts.

What the does the name Nordgreen mean?

Simple yet effective, each component of the Nordgreen name represents a key part of this brand’s identity.

“Nord” refers to the brand’s Nordic identity, which is apparent in everything from the minimalist design of the watches to the sense of community encouraged between employees, partners and customers.

Meanwhile, “green” is there to highlight the brand’s passion for sustainability. As well as employing traditional methods such as recyclable packaging, Nordgreen has also developed a very special environmental program which customers themselves can be directly involved in – click here to read about how you can give back.

Nordgreen in the UK

One of the reasons we’re so excited to become an official UK stockist of Nordgreen is because there are currently only 10 physical stores in the UK who supply this Danish watch brand.

In fact, Nordgreen only arrived in the UK a couple of years ago after launching an extremely successful Kickstarter campaign (that actually went on to become the biggest fashion crowdfunding campaign in Danish history). In 2018 their $15 000 funding target was eclipsed by a huge $222 000 worth of pledges, evident of just how much the European community admired and supported this innovative brand.

Nordgreen Design

Nordgreen design is all about translating Danish lifestyle and values into their watches. In other words, they want to create pieces that strike the ideal balance between simplicity and functionality – always building on the idea that “less is more”, and that it is important to appreciate the little details.

They were also keen to design watches that can be worn every day and for any occasion, no matter what outfit you’re wearing. Each piece will effortlessly complement your personal fashion sense and lifestyle.

Jakob Wagner

Nordgreen works directly with Jakob Wagner, a prominent figure in Scandinavia who has received many accolades for his various design works. With more than 20 years’ of experience designing for international brands such as Bang & Olufsen, Alessi and Hay, he has perfected a style that embodies Danish values of elegance, minimalism and timelessness, while also honing the ability to seamlessly integrate functionality into every design. The result is a watch that is impressive to look at, and simultaneously invites the wearer to interact and form a connection with it.

The Collections

The Native

Classic timepieces that exemplify the brand’s Danish heritage through modest, sophisticated designs and subtle detailing.

Timeless and attractive, this collection is full of refined pieces that will never go out of style.


The Philosopher

A collection that celebrates innovative thinking, featuring progressive designs that push boundaries and allow you to make a statement wherever you go.

A two-piece dial and asymmetric second hand come together to make the wearer consider time in a different way, as something that deserves to be treasured.


The Infinity

Back to basics: this minimalist collection offers versatile timepieces that will effortlessly complement your everyday style.

Clear-cut construction combines with the sleek, deeply curved dial for a designer accessory that can be worn for any occasion.


The Pioneer

An innovative addition to this stylish array, the Pioneer is Nordgreen’s take on the chronograph.  

Drawing from Denmark’s status as an innovator in green technology, the minimalist design of the dial is synonymous with the strive towards a cleaner environment; meanwhile the red-tipped hands symbolise the red tips found on wind turbines across the Danish landscapes. 

Nordgreen Giving Back Program

As a brand who is keen to place more and more of an emphasis on sustainability and social responsibility, we are excited to welcome ethical brands such as Nordgreen to our range.

We believe the right to good health, a clean environment, and a full education are rights for all. The harsh reality, however, is that much of the world does not experience them. Motivated by our Danish values, when we founded Nordgreen, we knew we had to do our part to help to change this in whatever way we could. There was no excuse not to give back.

Pascar & Vasilij – Founders

Nordgreen is partnered with three global NGOs – Water For Good, Pratham UK and Cool Earth – and the result is that each Nordgreen watch comes with the unique ability to support a very special cause. When you purchase one of these watches, you will not only receive a stylish, long lasting accessory, but you will also be given the opportunity to make a difference.

As the wearer, you can choose to do one of the following:

  • Give two months’ of clean water to one person in The Central African Republic
  • Give one month of education to one child in India
  • Preserve 50 square metres of rainforest in Latin America

Once you’ve received your watch, all you have to do is locate your unique serial number (found on the back of the watch) and identification number (printed on the Certificate of Authenticity inside your watch box). Then, go to the Nordgreen Giving Back Program where you can select your cause and simply enter these details to make your donation. You can even return to website at a later date to check on the status of your donation cause!


Looking for a brand-new everyday accessory with an ethical edge? Make sure to check out our full range of Nordgreen watches, where you’ll find a variety of stylish watches for both men and women in silver, gold, rose gold, gunmetal and supple leather.

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