Symbolising purity and new beginnings, the daisy constitutes just white and yellow; the brightest shades there are. Throughout the Serenity Collection, we have decided to incorporate daisy jewellery for a pop of colour and to keep the symbolic meaning of this stunning flower alive. Amongst bee jewellery, butterfly jewellery and leaf jewellery, the Serenity Collection delivers all there is needed to show your appreciation for the world that we live in.
The collections chosen for Joshua James all hold special meaning to us as a business. Although we like to incorporate elements of the current trends into our jewellery ranges, we also know what it takes to stock contemporary but timeless designs such as daisy jewellery that'll last longer than the usual costume jewellery on the high street. We understand the needs, wants and desires of what wearing good quality and beautifully designed jewellery is- and we endeavour to always uphold this promise in every one of our collections. Shop the Allure Collection & Radiance Collection to see for yourself.